In under 3 years Uk Streetwear brand Hype has become a household name and regarded as one today’s coolest young menswear & unisex labels. With eccentric all over print and their iconic HYPE slogan, the widely credited brand are no fad- believe us! The SS14 collection does not disappoint- offering staple logo sweats, tees, and bombers in an array of vibrant prints and colour combos.
The Lookbook having been shot in Hong Kong’s busy back streets reflects Hype’s truly original and authentic vibe for today’s young super-stylers. Animal prints and tropical designs pack a punch in electric pinks and yellows to brighten up any wardrobe.
Hype’s simpler design basics also prove that minimalist-cool is still going strong. Oversized fits and the odd crop blend in an easy, effortless grunge style for the season. With the likes of Rudimental, Cara Delevingne and Rizzle Kicks already fans, It doesn’t take a genius to see these guys a force to be reckoned with.
Cara Delevingne in the Hype Script Beanie.
As soon as Hype SS14 landed we were quick off the mark to suss it out; The Retro Racing Jumper and Animal Kingdom Tee being an instant staff favourite. If your wardrobe is already bursting (although I advise it’s worth making room for!) we also bring you a carefully pulled selection of Hype accessories; just as coveted and sensational as the clothing. From Hype Backpacks, and sunglasses to bucket hats and caps.
“Positive word of mouth has propelled Hype across the world and under the noses of the fashion elite and in SS14 it’s touched down in Hong Kong for its most sensational shoot yet. With the most skyscrapers in the world, HK is a city that reaches high, and, given the brand’s dramatic rise, Hype certainly know a thing or two about that…” See Hype SS14 Hong Kong on film here.