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The adjective really don’t do it justice…us lot are totally feeling the NICCE vibe…

I’ve gotta say hats off to the DS guys for finding NICCE LONDON. To know new labels  face a tonne of challenges goes without saying. But it’s easy to see why and how these East-londoners have used ‘so 2014’ hot spots Berlin and Ibiza; music and streetstyle movements to create such strong a brand. With a clean, minimalist design, founder Mitchel Galvin-Farnol has hit the nail on the head with a nostalgic throwback with slogan tees and grunge styling of the 90’s. As is the sports-lux feel and cut- oversized and athletic pieces being key players for this Spring/Summer.

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NICCE Original Logo T-Shirt £28

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NICCE Pilot Jacket £65

Despite only founded last year, NICCE  is already a favourtie go-to label, for the likes of DJ Ben Pearce and newcomer Jessie Ware, amongst others from the music scene. With it’s no-fuss, casual fit; The SS14 is more than wearable. Showing that simplicity is key with minimalist design, basic apparel fit and staple colourways. With a fresh underground vibe fused with a commercially stong Streetwear concept, NICCE has managed to create something truly orginal and thus, Less really is more!

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NICCE Original Logo Sweater £45

Are you guys won over by NICCE ? Check it out @ www.dapperstreet.co.uk